Dragons’ Den
Dragons’ Den
Monetising personal digital data sparks interest in the Den 🐉 Dragons’ Den – BBC
What is the open secret within the advertising industry?
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Qual é o segredo aberto na indústria de publicidade?
It’s cheap online
They can earn money from the sales they helped create.
It brainwashes people
It’s built on exploiting our data
How much money does he expect to earn from each user?
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Quanto dinheiro ele espera ganhar de cada usuário?
80% of income after making payments to users
20% of profits from products the advertised
5 to 10 pounds per user per month
60,000 pounds
How many companies track you from your favorite website?
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Quantas empresas rastreiam você a partir do seu site favorito?
Only a few
All companies that know what they are doing
Hundreds and hundreds
100,000
How many users does their competition from the USA have?
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Quantos usuários a concorrência dos EUA tem?
6 million users
30,000 users
20,000 users
10,000 users
One of the investors said this is the best _______ he’s heard in 6 years.
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Um dos investidores disse que este é o melhor ______ que ele ouviu em 6 anos.
Sounding voice
Hack
Pitch
Concept for a company
What wouldn’t he rule out google doing in the future?
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O que ele não excluiria o Google de fazer no futuro?
Creating an even better and more popular idea
Stop tracking people and stop selling data
Being a potential acquirer
Going out of business
Why didn’t the last investor make an offer to him?
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Por que a última investidora não fez uma oferta para ele?
She didn’t like his idea
She invested in his competition
She doesn’t have the money
She didn’t believe she is the best investor to help him.
What does one investor include additionally in his bid?
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O que um investidor inclui adicionalmente em sua oferta?
An additional 60,000 pounds
5% ownership of his company
Rent free offices
6-8 people to work for him
What is Sam Jones counter offer to 2 of the investors that made an offer?
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Qual é a contra-oferta de Sam Jones a 2 dos investidores que fizeram uma oferta?
The 2 investors split the original offer
5% ownership for 60,000 pounds and not 10%
10% of the company for 120,000 pounds
To fund another company that he has as well
Sam says having 2 “dragons” on board of his company help to make sure of what?
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Sam diz que ter 2 “dragões” a bordo de sua empresa ajuda a ter certeza de quê?
That he learns a lot from them
His company becomes a household name
His company doesn’t go out of business
His company is a game
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