Why Apple Products Are So Expensive | So Expensive

How much of a percentage did the price of a new iPhone increase between 2016 and 2019? Traduzir

Qual foi o percentual de aumento do preço de um novo iPhone entre 2016 e 2019?

54%

40%

46%

60%

The narrator says Apple’s market cap is larger than Switzerland’s ___________? Traduzir

O narrador diz que a capitalização de mercado da Apple é maior do que o ___________ da Suíça?

Consumer spending

Population

CPI (Consumer price index)

GDP (Gross domestic product)

Mohan Sawhney said the customer’s brand loyalty translates to what? Traduzir

Mohan Sawhney disse que a lealdade do cliente à marca se traduz em quê?

A premium

An Apple ecosystem

More customers

Apple paying more taxes

Apple has added great features on their products over the years, but competing products have what? Traduzir

A Apple adicionou ótimos recursos aos seus produtos ao longo dos anos, mas os produtos concorrentes têm o quê?

Unique features

No features

The same features

More features

What does Mohan say about components that go into cellphones? Traduzir

O que Mohan diz sobre os componentes que vão para os telefones celulares?

They are fairly standardized

All of them put together is about the cost of the phone for consumers

Each brand is different

They are easily replaced

What makes Apple so special when talking about profits? Traduzir

O que torna a Apple tão especial quando se fala em lucros?

Its profits are the same as its competitors, but has a better brand image

Its ability to reduce its bill of materials to increase its profits

Its profits come from is software, not its phone and computers

Its ability to pull larger profits than its competitors

The narrator says to not think of Apple as a technology brand, but think of it as what kind of brand? Traduzir

O narrador diz para não pensar na Apple como uma marca de tecnologia, mas sim como que tipo de marca?

E-brand

Service brand

Product brand

Luxury brand

Less expensive Android phones, puts what at risk for Apple? Traduzir

Telefones Android mais baratos, o que coloca em risco para a Apple?

Business

It’s market share

Finance

Reputation

How can Apple increase profits when it sells less products? Traduzir

Como a Apple pode aumentar os lucros quando vende menos produtos?

Charge more money for its products for more profits

Create more products

Decrease its product’s price to try to sell more

Extract sales from the competition

What is Apple’s disadvantage to a true luxury brand, like Rolex? Traduzir

Qual é a desvantagem da Apple para uma verdadeira marca de luxo, como a Rolex?

Luxury brands last a life time

Its innovations don’t keep pace with its premiums

Apple’s reputation isn’t strong enough

Their price is too low

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